Search Marketing 101
The Easy Way Of Learning The Basics Of Search Engine Optimization In Stanton
Search engine optimization, also known as SEO is one of the most useful and lucrative digital marketing activities. The reason why SEO is so important is that it has the power to attract high quality leads, provided that the right keywords are targeted. All these people searching online for products or services like yours are qualified buyers, waiting to come across the right offer to place their purchasing order. They’d better do it on your website rather than the websites of your competitors. However, without a solid California SEO strategy, you’ll never get there.
That being said, you are probably aware that good search engine optimization services aren’t cheap. These experts aren’t willing to work for peanuts, as they have invested into professional tools and into test projects that need to put bread and butter on their table. If you can afford to hire a professional SEO firm, you should definitely do it. Nonetheless, if you’re just starting a new business and you’re struggling to make ends meet, you may want to learn and apply the basic SEO principles by yourself. This article will show you where to look for information and what to do in order to improve your website’s presence in search.
The first thing you have to learn is that there are two branches of SEO, on-page and off-page. On-page SEO refers to how relevant your web pages are for their most important keywords. You can find free guides that explain in great details how to position your keywords in your copy and how to adjust the structure of your page for maximum SEO efficiency. Understanding meta tags and schema.org markup shouldn’t take you more than a few hours. Implementing all these into your website may take you a bit longer, but you can rest assured you can optimize your pages without the help of an expert.
The other important thing you have to learn is how to research and choose the best keywords for your industry or niche. This is something you may not be able to do at the same level as experts. Nonetheless, you should know that there are some good keyword research tools out there, some of them free, some premium, tools that can help you identify the best keywords to target. Ideally, you should find search terms that have good monthly search volumes, good purchasing intention and a moderate level of competition. This may appear easier than it really is, so take good care where you get your information from. You can trust the biggest Stanton SEO experts who run their own blogs, but you need to be aware that nobody will ever disclose all the secrets of the trade.
Last but not least, you should learn about off-page optimization. Generally speaking, off-page search engine optimization refers to how your web pages are perceived by other websites. Your website’s authority is measured by the number of incoming links and by the quality of these websites that link to you. This is the most difficult part of an SEO strategy because it can easily have your website penalized or even banned from search. You can’t use automation tools, you can’t buy links, and you can’t distribute website widgets and other apps with your backlinks embedded in the code. The greatest art is to find those high authority websites in industries related to yours who would be gladly linking to your pages. As you can easily imagine, this isn’t something that occurs too frequently, so you’d have to make use of your creativity to find suitable websites and to obtain the best inbound links you can.
Learning the basics of SEO is possible. Everyone can optimize a website to a decent level. However, obtaining really stunning results, ranking among the first three for the best keywords in your niche requires years of work and a lot of expertise. Even if you start by taking care of your SEO by yourself, you should be aware that the time will come when you’ll need to assign these tasks to a Stanton seo. If you don’t, you’ll never reach the true potential of your website. However, if you do, you are going to be surprised by the high quality of organic traffic.